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Design facts & stats

7 fact-checked facts about ux, web design and design thinking, each with the reason behind it. 5 more are in today's round and join this page after it closes.

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The basics

What does UI stand for?

AnswerUser Interface

UI is the screens, buttons and controls people interact with.

What is a wireframe?

AnswerA simple layout sketch of a screen

Wireframes plan structure before visual design.

Going deeper

In the Stanford d.school model, what is the first stage of design thinking?

AnswerEmpathize

The stages are Empathize, Define, Ideate, Prototype and Test.

Fitts's law says the time to hit a target depends on what?

AnswerIts distance and size

Bigger, closer targets are faster to click or tap.

What does an A/B test compare?

AnswerTwo versions of a design

A/B tests show different versions to users to see which works better.

Expert level

Hick's law states that decision time increases with what?

AnswerThe number of choices

More options generally mean slower decisions.

Who is widely credited with coining the term 'user experience'?

AnswerDon Norman

Norman used the title User Experience Architect at Apple in the early 1990s.

Know these cold?Today's round is five questions like these, 20 seconds each. Your streak and level follow you to every arena.Play today's round